The second lecture I attended was "The Art and Science of Seductive Interactions" by Stephen Anderson. This lecture really went hand in hand with the previous lecture even though they were in separate tracks. In fact, the lecturer user the first speaker several times as an example.
Stephen did, however, use lots of examples with his points. I was amazed at all these hot web-site everyone in the audience had heard of that I haven't. Examples: iLike, Sabre, Doppler
Again, this was a demonstration in how sausages are made.
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